HIDE CAFE - Local Eatery / Branding
Hide is a local eatery in Arnavutköy where you can easily get away from the hustle and bustle of the city with its secret garden and reach the peaks of flavor with its extensive and creative brunch menu, while you can taste fresh bakery products and sip your coffee. The brand name "Hide" was chosen to reflect the hidden garden concept and to spark curiosity. The lizard symbol has been crafted to represent the essence of a hidden gem within the neighborhood. We used camouflage to create the lizard symbol with the typeface. The unique logomark is elegant yet approachable, and the lizard adds a playful and memorable element. The chosen soft earthy color palette was inspired by nature and the garden setting. It includes shades of greens, and muted tones, evoking a calming and natural ambiance. We used catchy mottos like "Let's hide and seek" created to playfully engaged people while enhancing the concept of discovery and hiding.
Client: Hide Cafe
Branding & Packaging: Studio Born
Photographer: Haldun Kırkbir
Styling & Art Direction: Studio Born
